HIROIA started with coffee. "Trial and error" and "do it first" have always been our entrepreneurship mentalities, from a traditional industry to a transformation in the future. We partnered with a century-old coffee appliance manufacturer from Japan during the “third coffee trend”. The third specialty coffee trend focuses on pour over coffee, coffee bean grinding, water temperature control, and different methods of making coffee. Furthermore, in this fast-paced modern society, the specialty coffee industry is also searching for new possibilities. A clever idea was founded right at this time, “Become the pioneer of the fourth coffee trend!”

The “fourth specialty coffee trend” led by HIROIA combines data technology utilization with coffee appliances. A cup of delicious specialty coffee is on your fingertips. 2017- “The first pour over coffee machine in the world to combine data technology- SAMANTHA” utilizes the concept of cloud social media to realize “coffee recipe sharing”. The exclusive extraction technology of SAMANTHA is used to perfectly recreate the pour over quality of coffee. “Less is more” is our philosophy towards specialty coffee. 2108- Single Serve coffee packs and JIMMY detachable smart scale were both introduced. Instant brewing from the coffee packets. Combine with SAMANTHA to simplify the brewing procedures and better enjoy the brewing flavors of a coffee barista. JIMMY further optimizes the concept of smart data, helping coffee shop owners, baristas, and pour over enthusiasts to control coffee quality and self training. This series of coffee IOT products are constantly introduced, fully showing the coffee soft power of HIROIA. This is well-deserved for the pioneer of the fourth coffee trend.